Bally’s Corporation has signed a marketing partnership with the New York Yankees, in a deal that will see Bally Bet become the team’s official sports betting partner.
The agreement marks the first deal between Bally’s and a New York sports team, with the company becoming the ninth online sports betting operator to go live in the state in July 2022.
As per the terms of the deal, Bally’s will have use of official New York Yankees trademarks and marketing material.
In addition to Bally Bet becoming the team’s official sports betting partner, Bally’s-owned Monkey Knife Fight will be made the official daily fantasy sports partner, Bally Casino official iGaming partner and Bally Play official free-to-play gaming partner. Bally’s Casino Atlantic City will also be made a New York Yankees partner.
New York Yankees SVP of Partnerships Michael J. Tusiani said: “We are excited to begin this partnership with Bally’s.
“We hope their branding in Yankee Stadium, along with their in-stadium customer engagement, will greatly strengthen Bally’s overall gaming presence in New York.”
Bally’s branding will be displayed on LED advertising boards in Yankee Stadium, including on the outfield wall, field-facing walls, Terrence level ribbon board and on boards throughout the Great Hall.
Bally’s will also receive an in-game feature on the stadium’s HD centerfield video board. Bally’s Interactive North America COO Adi Dhandhania said: “This is a great partnership that will give Bally Bet and our other Bally’s Interactive brands terrific visibility in New York.
“The Yankees’ history as a franchise and their popularity as a global brand speaks for itself.”
In July, Bally’s published the final results of its modified ‘Dutch auction’ tender offer, after the offer expired on 22 July.
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